Successful product design is all about making your product connect with your customer. The process brings together various disciplines, ideas, technologies and materials to create a product that must be right on many levels to succeed.
Morphix’s approach to design begins by listening to you and asking questions to fully discern your objectives for the project. As a part of your team, Morphix works closely with you to gather technical and market information to understand the customer experience. Our brainstorming sessions explore the possibilities -producing imaginative concepts that are made real by the application of proven problem solving methods. Throughout this collaborative process, Morphix presents concepts, experiments with mockups & prototypes to refine the shape and substance of the design work to meet your expectations.
Morphix Design, led by Matt Duncan, has over 25 years of experience delivering successful, award winning designs to clients in the medical, technology and furniture industries. He has taught Industrial Design at his alma mater, Cal State Long Beach and was honored to serve as a juror for the IDSA sponsored Medical Design Excellence Awards.
The design process follows an arc of activity that begins with the exploration of design concepts based upon market opportunities, technical and user criteria. The best solutions from this work are refined, tested and transformed into working prototypes before the design moves on to production. Our methodical, phase by phase approach breaks the project down into a series of achievable milestones that keep the work focused and the client informed of our progress. The following images highlight our collaboration with Biolase to develop the EZ Lase Dental Laser System.